Woo, long day. First day. Digital, Promo and Direct jury. All guys, all nice. Saw 150 pieces of work today, half in Direct and Promo, the rest was digital work. Direct and Promo is a much better category in my opinion as you actually get to walk around the room to see the work. Digital judging confines you in front of a screen and time passes infinitely slower.
The keywords for today were “Loading …” and “Average time spent on this website was 11,43 minutes”. I am not sure how valuable this measurement criteria has become over the past year, every second digital entry stated the consumer’s time on the website as main success factor. Given that most of the sites were mostly “loading …” it seems to be mostly irrelevant.
Overall the work was good. I was impressed by a few Indian campaigns that made it into the second round, and also the Indian section at the lunch buffet was great.
