SQ803 from Beijing to Singapore, seat 51G. No sign of Economic Crisis here, the plane is packed with Chinese couples, probably all on a shopping trip. No-one looks like a creative or media type. I haven’t checked the other juries, but on the Direct, Promotion and Digital Jury I seem to be the only one representing China …
Going through the first round online judging of the Digital category it seemed like a lot of entries were from the mainland. Lets see how many of these are left when we are presented with the shortlist tomorrow. There was certainly some great work out there. The Japanese as always have entered a lot of outstanding campaigns with highly innovative use of technology. But also Malaysia, India and the Philippines have left me with one or two campaigns to remember.
Its going to be an interesting judging over the next three days. To start with I don’t know any of my fellow judges. That’s rather unusual at an Asian creative award show where you tend to bump into the same faces at different shows. Not so unusual especially for a digital category is the fact that there is no girl on the jury … three days of digital, promo and design judging with nine blokes … I reckon we will all know each other very well by the end of the week.
